Beauty and Sustainability: Kartell supports Italy at Expo 2020 Dubai
Iconic designs and new products made from recycled materials will animate the stands of the Italy Pavilion. Beauty and sustainability will be the values linking Kartell with the Italy Pavilion at Expo 2020 in Dubai, which starts on 1st October. In keeping with the claim chosen for the Italy Pavilion, “Beauty Connects People” – a claim that applies equally to the Kartell brand – Kartell has designed the furnishings for the Italian mission's display and meeting areas at the Universal Exhibition using elements that are sure to bring style to all the areas concerned.Kartell will be furnishing the mission's spaces with a mix of best sellers and selected new ideas. The transparency that has been one of the characteristic features of Kartell designs for over twenty years is now a symbol of sustainability in the form of the new Polycarbonate 2.0 material.
Louis Ghost, the Kartell icon chosen to embellish the Amphitheatre, is made from this new, sustainable synthetic material, which is derived largely from industrial cellulose waste and ISCC* certified paper, bearing witness to Kartell's passion for innovation.But the Italy Pavilion will not be characterised by transparency alone.
In accordance with the values of the circular economy that inspire Italy's participation in Expo Dubai, Kartell will also be using new products made from recycled materials obtained from pure, non-contaminated waste from other sectors. Kartell processes wood in a resource-friendly way using only material from FSC®-certified forests, guaranteeing the origin of raw materials and ensuring the proper use of resources.While the Italy Pavilion will be decorated with a mix of design icons and new products, Stefano Rosini architect and Kartell have come up with special, tailor-made furnishings for Niko Romito's “Bar and Kitchen Area”. This top-flight catering area will be furnished with custom-made solutions to emphasise the welcome and culinary excellence offered by the Michelin Three-Star chef.